This must be called Hok-ohol (combination of Hokie and alcohol). I found this at the Kroger in Blacksburg, Virginia.
It seems a little strange for a land grant, state university to have an official wine, alcohol, adult beverage. What signal does it send to kids about VT's stand on alcohol. We spend lots of $$$ telling kids not to drink and then put the Hokie bird on this wine....mixed signals.
By the way, isn't there a cheapo wine called Thunder Bird?